The Work Before the Work

The Hidden Habits Elite Sales Professionals Use to Outperform the Competition


What’s the difference between elite sales professionals and everyone else? Preparation. Some have an innate ability to be ready for every situation, and others acquire the skills of professional preparation to make the most of the opportunities that come into their world.

Why will this book help me?

This book explores the habits, processes, and the relentless discipline that elite salespeople use to show up properly prepared for the moments that matter in their day.

It breaks down these habits so you can prospect better, sell more and get promoted faster.

What People Are Saying About the Book

“This book gives concrete, actionable guidance that will demystify what drives top-performing sales performance

— Ian Altman, bestselling author of Same Side Selling


"It lays it all out for you, get better at selling in a smart, non-tacky manner, it’s a must-have for your bookshelf!"

— Chris Ducker, Bestselling author of 'Rise of the Youpreneur' and 'Virtual Freedom'


“It provides a solid framework driving results for anyone willing to put in the effort.”

John Barrows, CEO JB Sales


A great read for every level of sales professional guaranteed to deliver a strong return on investment.

— Meredith Powell, best-selling author of THRIVE


“This is a great book to use as a navigation tool throughout your sales career. It’s a must read!

Hanna Larsson, Startup Advisor & Investor


“It breaks down exactly what it takes to consistently perform at the top 1% level every single year.

Marcus A.Chan, Founder of Venli Consulting Group and 6-Figure Sales Academy


“A masterful job creating the ultimate blueprint for sales professionals.”

Alan Stein Jr, Author of Raise Your Game & Sustain Your Game


“This book spells out exactly how to prepare for consistent sales success. Before you go sell, you need to read this.”

— Lou Diamond, bestselling author of Speak Easy