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      <image:caption>Firstly…thanks for considering me as a guest for your podcast. Preparation is not only the secret weapon for a stellar sales career but it is also the key to doing many things well including podcasting. This page is designed to help us get organised for our podcast together, ultimately the aim is to make your life easier. Being a great guest isn’t just about recording the show, but supporting your show and being easy to work with. With that in mind, I look forward to playing a tiny part helping you to achieve your long term goals.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Podcast Interviewers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>My Book: THE WORK BEFORE THE WORK - Coming Soon</image:title>
      <image:caption>Elite sales professionals know that experience can stall a career. If you rely on experience when prospecting for leads, moving prospects through the sales cycle, and seeking a job promotion, you may be missing important information that could help you close more deals and send your success soaring. To get a fair advantage over their competition, the most successful sales professionals do the work before the work: strategic preparation for the key activities related to prospecting (and keeping that lead pipeline flowing), sales, and career progression. In The Work Before the Work, leading sales professionals Phil M. Jones and Paul M. Caffrey introduce you to the six critical questions you need to ask yourself to delve deeper into what you and those you work for and with are looking to achieve from your interactions.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>My Book: THE WORK BEFORE THE WORK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>My Book: THE WORK BEFORE THE WORK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>My Book: THE WORK BEFORE THE WORK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>My Book: THE WORK BEFORE THE WORK - Give your audience a fair advantage.</image:title>
      <image:caption>Prospect better, sell more and get promoted faster</image:caption>
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      <image:caption>Providing you with a safe space to relax All your appointments will take place in our soothing office environment with fully private rooms, complimentary tea and water, and individualized care.</image:caption>
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      <image:caption>I’ve been there…trying to prove your ready to move from sales development into your first sales position. Trying to convince leadership your an Account Executive ready to move to the next level of your sales career. Most people don’t fully commit to getting promoted…what happens? They spend a year or two longer in their current position…don’t let that happen to you.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Mentorship 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Speaking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Speaking - A Personal Message from Paul M. Caffrey</image:title>
      <image:caption>Firstly, thank you for considering me to speak at your next event, I’m excited at the prospect of us working together. To give the most value to your audience, it’s important we speak first. Before our call it’s important to consider two questions: What is your audience looking to achieve? What are you looking to achieve? Talks focus on desired outcomes such as prospecting better, selling more and getting promoted faster.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>It’s essential for us that our clients get personalized suggestions on who from our team is the best match. Rather than do things the typical way, we’ve created a system designed around our patients’ needs.</image:caption>
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      <image:caption>We are a group of doctoral-level psychologists and psychiatrists who provide quality mental health care. As a mental health collective, we assist members by providing therapy, medication management, coaching, and more. We help our clients connect with one of our doctors who can meet their needs and is available online or in-person.</image:caption>
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      <image:caption>COMING SOON Order a customized version of THE WORK BEFORE THE WORK which includes your colours, logo and your own message to frame the book. To explore how to customize this great book to supercharge your prospecting, selling and peoples careers, email books@paulcaffrey.com This is the perfect pairing for training or events to give even more value. Thank you for your support to help the #workb4thework impact even more people!</image:caption>
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      <image:title>Tech Sales Advisor - A Personal Message from Paul M. Caffrey Congratulations, you got funding for your big idea it’s time to scale your startup. The big challenge most founders have, is they run sales in the initial stages of the business but have to start building a team to meet sales targets. So, how should the team be structured? What are the most successful Tech companies doing? What sales methodology should you use? How can you make sales scalable &amp; repeatable? Save yourself time &amp; wasted effort, leverage Paul’s 14 years in Sales in the Tech industry to setup your startup to accelerate its sales today.</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>My Book: THE WORK BEFORE THE WORK (Copy) - Coming Soon</image:title>
      <image:caption>Paul M. Caffrey and Phil M. Jones are excited to announce their hotly anticipated new book “THE WORK BEFORE THE WORK“ will be published in the fall of 2022. Have you ever wondered why some sales professionals consistently win year after year, while others have peaks and valleys—or simply fail to ever reach their true potential? In The Work Before the Work, leading sales professionals Paul M. Caffrey and Phil M. Jones reveal the six hidden habits that set sales superstars apart, and how to unlock them in yourself. But be advised: You will find approximately zero “hacks,” and not a single “trick” in these pages. And at no point will you discover a “hidden secret”.</image:caption>
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      <image:title>My Book: THE WORK BEFORE THE WORK (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>My Book: THE WORK BEFORE THE WORK (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>My Book: THE WORK BEFORE THE WORK (Copy) - Give your audience a fair advantage.</image:title>
      <image:caption>Prospect better, sell more and get promoted faster</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Bulk Orders - COMING SOON</image:title>
      <image:caption>Order multiple copies of THE WORK BEFORE THE WORK for you and your team, colleagues, partners, delegates and clients in quantities of 10 or more. As prospecting, selling and career progression are constant activities, this book is ideal for training and events as a powerful reminder of the important of doing THE WORK before the work. You can also request a custom video message from Paul to accompany your books. Thank you for your support to help the #workb4thework impact even more people!</image:caption>
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      <image:title>Gift - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Gift - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Gift - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Gift - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Gift - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Gift - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Gift - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308410513-SPIBQR0CXVHPH6PLVPY2/Hanna+Larsson.jpeg</image:loc>
      <image:title>Gift - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308410557-DMMFHYYCKL1Z7915FDYO/Alan+Stein+Jr.jpeg</image:loc>
      <image:title>Gift - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.workbeforethework.com/training</loc>
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    <image:image>
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      <image:title>Team Training - A Personal Message from Paul M. Caffrey In some ways its become easier to outperform the competition because sales teams who do the work get the results they deserve. Let’s face it, we have seen the greatest shift in history in how we prospect, sell and navigate promotions. Our team training is purpose built for our new working environments and something that ensures your team gets clear on what they want to achieve and how they will achieve it.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308413411-9E5YN719FJ4CUEPHB33U/The+Work+Before+The+Work_F_3D+Book_Apr+1+%281%29.jpg</image:loc>
      <image:title>Team Training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308413419-4NGX5PPBAW60FR1Z8EK8/Paul+Caffrey+Edited+Street+June+2022.jpeg</image:loc>
      <image:title>Team Training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Team Training</image:title>
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    <lastmod>2025-07-16</lastmod>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308416314-VFDY5KJM6O2MZSF869M6/The+Work+Before+The+Work_F_3D+Book_Apr+1+%281%29.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/4fca71f4-9755-4733-ab0d-d0bb7b4d9576/Screenshot+2024-01-22+at+21.24.51.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308422992-8HX6C1M0UXFRVI7DO8ZA/21-539_WorkBeforeWork_W_FrontCover_Approved_NoBlurb+%282%29+1.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308416347-HCG18RRH8MWB8JKGJG3T/Hanna+Larsson.jpeg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308416333-4VMC81PQ3P04CZ8CC25L/1516365617522.jpeg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308416320-5PPYXPLHFR7NT1BG6MYJ/bb.jpeg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308416324-2T5GG9GJJG2HBE7UJL5O/Alan%2BStein%2BJr.jpeg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308416343-Q8V3I8SU31N2SGSZCFFL/John+Barrows.jpeg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308416352-KJWR65GEN4BXHAT8K718/1601999318844.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308416328-0GTTM4EV078ZKNMG72LH/Lou+Diamond.jpeg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/85a3c68f-be68-4341-9502-2f1bf38ec064/Screenshot+2025-07-16+at+05.47.34.png</image:loc>
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  <url>
    <loc>https://www.workbeforethework.com/virtual</loc>
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    <lastmod>2022-07-08</lastmod>
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      <image:title>Virtual - A Personal Message from Paul M. Caffrey Lets face it, the last couple of years have been a real challenge and we’re still adjusting to this new hybrid way of working - mindful that we are not out of the woods just yet. This reset has challenged us to change the ways we do things, especially how we sell, &amp; how we train our sales teams to sell. Let’s work together to make virtual training for remote attendees purposeful, impactful and the best training they ever received How? shorter sessions, more outcome centric training more often.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308420053-9C6661AMN348H1P01QSB/The+Work+Before+The+Work_F_3D+Book_Apr+1+%281%29.jpg</image:loc>
      <image:title>Virtual - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308420110-QQ2MB7OTVCJWMSF13MHA/Paul+Caffrey+Edited+Street+June+2022.jpeg</image:loc>
      <image:title>Virtual - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Virtual</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Virtual</image:title>
    </image:image>
    <image:image>
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      <image:title>Virtual</image:title>
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  </url>
  <url>
    <loc>https://www.workbeforethework.com/the-work-before-the-work-1</loc>
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    <lastmod>2022-07-08</lastmod>
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      <image:title>My Book: THE WORK BEFORE THE WORK (Copy) - Coming Soon</image:title>
      <image:caption>Elite sales professionals know that experience can stall a career. If you rely on experience when prospecting for leads, moving prospects through the sales cycle, and seeking a job promotion, you may be missing important information that could help you close more deals and send your success soaring. To get a fair advantage over their competition, the most successful sales professionals do the work before the work: strategic preparation for the key activities related to prospecting (and keeping that lead pipeline flowing), sales, and career progression. In The Work Before the Work, leading sales professionals Phil M. Jones and Paul M. Caffrey introduce you to the six critical questions you need to ask yourself to delve deeper into what you and those you work for and with are looking to achieve from your interactions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308423006-GSDDM92VJO8HU0Q2QE5J/20190528_152251198_iOS.jpg</image:loc>
      <image:title>My Book: THE WORK BEFORE THE WORK (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308423036-1JNQ4KWV0FDFN2YG9YOW/Phil+M+Jones.jpg</image:loc>
      <image:title>My Book: THE WORK BEFORE THE WORK (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308423059-V33DL34PAA6KZU39OKYC/Phil+M+Jones.jpg</image:loc>
      <image:title>My Book: THE WORK BEFORE THE WORK (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308423043-CUO54FY172RINU4QJMDB/20190528_152251198_iOS.jpg</image:loc>
      <image:title>My Book: THE WORK BEFORE THE WORK (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c884ccfb89ef53d116939a/1657308423116-X931QJ5O3T55VQGVUCHU/20190528_152120075_iOS.jpg</image:loc>
      <image:title>My Book: THE WORK BEFORE THE WORK (Copy) - Give your audience a fair advantage.</image:title>
      <image:caption>Prospect better, sell more and get promoted faster</image:caption>
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